Ford's Young Exec Faces Big Challenges

Joe Hinrichs is the newest executive of Ford Motorplants and the preparation to close 3 more in 2008,
Co. As such, Ford family expects a lot from him. Hekeep reduction costs in plants, help launch five new
faces big challenges and he has the burden ofcars and trucks, and execute 32,000 hourly buyouts
surpassing Ford's expectations.at factories, without compromising safety or quality.
Hinrichs spent grew up in the small, blue-collar townAccording to him, if all that weren't enough, he will
of Fostoria. With a 4.0, he graduated as valedictorianhelp negotiate a new contract with the UAW.
of his Catholic high school. Then, he went to the"Joe has served spaghetti in this plant," said Jim
University of Dayton on a president's scholarship. HeBuffalo Smythe, who serves on the plant committee
pursued MBA at Harvard University. After that, hefor UAW Local 2280. That local represents workers
was absorbed into the auto industry. Hinrichs was aat the Van Dyke Transmission Plant, where Hinrichs
former engineer of General Motors Corp. factorystarted his Ford career. "He's a very strong leader.
way back in 1989. He transferred to Ford Motor Co.Some people just have that. And he has that,"
in 2000. He transported Ford's transmission partsSmythe said. "Joe can talk to anybody -- that's his
from one plant to another. Since coming to Ford instrength."
2000, he's had six promotions.The big challenges Hinrichs faces now are the hardest
Now, at the age of 40, Hinrichs is the youngest vicein his entire career. "Everyone believes that I've been
president at Ford. He is charged with extensive Northvery fortunate, and I have been," Hinrichs noted. "But
American manufacturing operations of the automaker.there's five or six events that have just been tragic,
He supervises 42 Ford factories in the United States,real setbacks. You have to overcome them."
Canada and Mexico.This year through September, Ford lost $7 billion and
It is apparent that Ford is riding on rocky andthis calls for a swift action. Hinrichs is determined to
troubled terrains of the automotive world. This factfocus on quality of products to boost trust among
alone is a big challenge to the young executive. "Nextconsumers. Ford alloy wheels, engines, ergonomics
year will be one of the most challenging years thatand other performance and safety features as well
I've ever seen, at Ford or anywhere," Hinrichs said.as effective workflow are the main focus of Hinrichs.
Hinrichs to-do list for 2007 includes the closure of 4