| Insanity in the Sign & Graphics IndustryEinstein's | | | | cost you not to switch? Do you even know? Is it |
| DefinitionAlbert Einstein once said "The definition of | | | | one, three, possibly five jobs a day? Do the math. |
| insanity is doing the same thing over and over again | | | | How much money/time is lost due to inefficiencies |
| and expecting different results". Think about this | | | | such as faulty estimates, under/over-priced jobs, or |
| quote for a second and ask yourself, does this quote | | | | lost invoices.Ask yourself, how long can a company |
| apply to the way you run your company?Have you | | | | continue to compete if they are not being as |
| been doing the same thing over and over again | | | | efficient as their competition? If companies choose |
| expecting different results? If so, then you might | | | | to stay with the same system they have been using |
| want to keep on reading. In a world where | | | | for years and reject change are they, in essence, |
| technology is becoming a key productivity tool to the | | | | choosing to sacrifice future profits?$100,000 a |
| success of any business, it simply comes down to, | | | | YearOne company in particular that we spoke with |
| are you accepting and harnessing technology or | | | | was losing 4 orders per week to their competition. |
| rejecting it. Are you willing to change or will you do | | | | Since only one person in the shop was able to |
| the same thing over and over again? THere are two | | | | estimate, it was taking days to get quotes to |
| main reasons why I pose this question. First, many | | | | customers, therefore forcing their clients to seek, |
| shop owners today have trouble understanding how | | | | and eventually accept bids from competing |
| new technology, specifically software, can become a | | | | companies. When this company finally analyzed their |
| major benefit to their business, and second, owners | | | | method and applied a dollar amount to the loss, they |
| have trouble measuring the profits they are losing by | | | | estimated they were losing around $100,000 in |
| rejecting this technological change. Have you ever | | | | revenue a year. Amazing right? What would 4 orders |
| rejected technology?"If It Ain't Broke Then Don't Fix | | | | a week cost you? Or if you could accept 4 more |
| It!" MentalityAre you expecting to increase profits by | | | | orders a week, what would you do with the extra |
| continuing the same business strategy year after | | | | profits? How does a company like this one miss out |
| year? If so, how long do you think the method will | | | | on a $100,000 opportunity? Simply put, insanity, the |
| work?Many shop owners simply do not see the need | | | | Einstein definition.It's not Just EstimatingCompanies |
| to update or change their current method. They | | | | are not just losing profits due to faulty estimates; |
| believe that there is no need to invest in a new | | | | they're also losing profits due to a lack of follow up, |
| method when the old one still seems to work fine. | | | | or customer management. When sending estimates |
| This is the common, "If it ain't broke then don't fix it!" | | | | out to potential clients, how often do companies |
| mentality. Well, I hate to be the one to say it, but | | | | remember to follow up with them? With the |
| just because something isn't "broke" doesn't mean | | | | constant chaos that shop owners experience on a |
| you can't make it work better. When new | | | | daily basis, this follow up process can become an |
| technology such as software, could save you large | | | | aspect that is quickly forgotten, especially if the |
| amounts of time & money, how can you not accept | | | | current estimating system doesn't include this |
| it?In an industry where there is an increasing level of | | | | integration.How much can a company increase their |
| competitiveness, shop owners must take advantage | | | | "win" rate for estimates by placing follow up calls to |
| of every method available to help them cut costs. | | | | all customers with estimates outstanding? By using a |
| Would a commercial printer looking to grow their | | | | powerful integrated estimating and business |
| business, limit their shop to just a one color press? | | | | management software, like Cyrious, company's are |
| Sure they can continue to operate with a one color | | | | able to create reminders that will tell employees who |
| press, but wouldn't a two or four color press help | | | | to call, when to call, and why, automatically. It keeps |
| expand their business into other areas more | | | | all customer, contact, and order information together |
| effectively. In this example the current method | | | | in one place and increases the ability to save time |
| works, but a technological change would help increase | | | | and builds customer relationships essential to business |
| the company's ability to grow.Exploring these other | | | | growth and expansion.Adapting to ChangeBy adapting |
| areas help companies to sustain and increase profits. | | | | to change, and accepting and harnessing technology, |
| Without accepting new technology, shop owners | | | | shop owners who use Cyrious Software have |
| greatly limit their profit potential. By using the power | | | | become more efficient and profitable.Cyrious helps |
| of technology to make their business practices more | | | | owners solve a variety of different frustrations. |
| efficient owners can continue to achieve their | | | | Whether you're an owner who is frustrated with |
| goals.Are You Sacrificing?A lot of shop owners that | | | | estimating because it takes up too much time or one |
| we talk with have a hard time visualizing the amount | | | | that is annoyed that orders keep getting lost and |
| of money they are losing, or in actuality, the amount | | | | misplaced, Cyrious has a solution. Cyrious helps put an |
| of money they are giving to their competition, due to | | | | end to the lack of integration by providing the power |
| inconsistencies in the work flow process. These | | | | of multiple software systems in one (estimating, |
| shops feel they are doing well with the system they | | | | accounting, job tracking, customer management, |
| currently have in place and do not see the need to | | | | etc.). No company is happy about losing customers |
| change to a new method. This lack of vision can | | | | due to late quotes or losing money because parts |
| cause owners to limit their future profits.On the | | | | are omitted from estimates and orders.When owners |
| opposite side, the owners that do see a need for | | | | understand the amount of time and money a |
| change begin to focus more attention on how much | | | | different method can save them, the switch to |
| money it will cost to make the switch rather than | | | | powerful software like Cyrious is simple. Is it time for |
| how much they are losing. These owners become | | | | you to explore different methods to increase sales & |
| unsure and wonder if the investment today will pay | | | | profits, and make your business more manageable? |
| off tomorrow. To those owners, how much will it | | | | |