To FSBO or not to FSBO?

Each year many homeowners decide to maximizewith an onslaught of buyers, including savvy investors
the profit on their home sales by selling it For Sale Byand realtors, who perceive FSBOs as targets for low
Owner. At first glance, this is the most temptingballing? 3) Do I know how to market my property
option to most homeowners especially in the currentproperly? 4) Am I familiar with the trends in the
real estate market with its rapid appreciation rate.national real estate industry as well as my local real
Why pay substantial broker fees when they canestate market? 5) Am I prepared to offer financing
pocket several thousand dollars themselves? Whileoptions to the buyer? 6) Will I be dealing with only
this attitude is completely understandable it doesntpre-qualified buyers? 7) Am I prepared to answer
realistically reflect the services a professional realtorquestions about financing? 8) Do I fully understand
truly does offer.the disclosure process and legal ramifications for my
Last year, according to the National Association ofstate? 9) Do I have the skill-set to successfully
Realtors Profile of Home Buyers and Sellers, 13negotiate the handling of legal contracts, agreements,
percent of all home sellers chose the FSBO route.and any disputes with buyers before or after the
More telling than these numbers, is the fact that oneoffer is presented? 10) Am I familiar with competent
third of all FSBOs sold their homes to someone theyprofessionals that will be involved in the transaction
knew prior to the transaction which means that thesuch as title, home inspectors, appraisers, escrow
actual figure of FSBO transactions to strangers iscompany and their fees? 11) Am I able to project
realistically at eight percent. This is a significantand account for all the hidden costs, time factored in,
downward trend from 18 percent eight years ago.marketing costs, and fees paid?
Even more telling was that only half of last yearsThe above items are a few of the factors that the
FSBOs, according to the article, plan to go it alonehome seller should consider before selling his home on
again. Why? Many FSBOs are not aware of thehis own. Also, one important item to keep in mind is
increasing complexities of the transaction process,that very much like the title of Harvey Mackays
especially in California, with more complex disclosuresfamous book, Swim With The Sharks, real estate is
and legal requirements required than ever before. Invery competitive and the buyer is just as equally
addition, they were often unprepared for themotivated to get the lowest sales price, with the
required time to market and show their property, themost concessions as the seller is to get the highest
competitiveness of the real estate industry, andsales price the market will bear.
awareness of the various fees required for outsideMost importantly, the facts are, sellers make more
consultants, inspectors, appraisers, title companies,money when they use a real estate professional.
escrow and loan officers.According to the National Realtors Association
Of course, this does not mean that selling your homesurvey, Homes sold with the assistance of a real
via FSBO is not a good option for some home sellers,estate professional in 2005 sold on average for 16
in some cases it may be. However what it doespercent more than FSBO sales. As in many other
mean is that you need a clear idea of whatindustries, realtors vary in experience and skill level.
responsibilities you will be assuming in contrast toReal estate is as populated with mediocre realtors as
hiring a professional realtor and calculating whetherwell as with excellent ones. However, hiring a skilled,
the costs and time invested will be worth it to you.full-time professional realtor, who is in the top twenty
Some questions to consider if you intend to FSBO:percent of his industry, to handle your sales
1) Do I have the time, energy, skill-set and ability totransaction will be worth every penny of his or hers
devote in selling my home? 2) Am I prepared to dealbroker fee.