| Many agents in the Ann Arbor Michigan real estate | | | | * Convenience/Peace of Mind. That means that when |
| market will utilize a virtual tour to promote their | | | | potential buyers are scheduling showings, they are |
| clients' properties for sale. A new and fascinating | | | | looking to convince themselves that the home is |
| marketing trend sweeping the nation is the use of | | | | what they've seen online; |
| walk through videos to highlight properties, in addition | | | | * Exposure not seen before in how properties are |
| to virtual tours. With today's real estate consumer | | | | marketed. |
| utilizing more and more of the resources the internet | | | | Video Allows Buyers: |
| has to offer, virtual tours alone simply do not satisfy | | | | * Access to the property 24 hours a day, 7 days a |
| the curiosity of buyers. Walk through videos help a | | | | week; |
| prospective buyer get a better feel of a property, | | | | * To experience the home from their own couch or |
| allowing them to make a more informed decision | | | | office chair; |
| about whether or not to see it in person, thereby | | | | * To share the experience with their friends, and |
| cutting down on showing "inconveniences" to the | | | | family. This allows buyers the ability to share the |
| seller. Recently, the Detroit Free Press had an article | | | | home and get responses from folks they trust. |
| about virtual tours and how they enhance a | | | | Bonus: |
| property's presence online. There is even a | | | | * How cool would it be to show your friends and |
| throw-away comment about YouTube and online | | | | family the home you are selling/purchasing on |
| video. The money quote: | | | | YouTube? |
| The advantage of using a virtual tour is that if buyers | | | | An Example: Earlier this year, an agent utilizing walk |
| develop a good first impression from the tour, they | | | | through videos sold a listing to some buyers that |
| may be more likely to make an offer once they see | | | | worked third shift. During the winter, this meant that |
| the house in person. | | | | they could not get to the house while the sun was |
| Virtual tours do go a very long way in showing a | | | | up! The purchasers did not see the home in the |
| property's best aspects. In combination with virtual | | | | sunlight until the day of the inspection....after their |
| tours, some real estate agents have found that | | | | offer had been made and accepted! At the closing |
| narrated walk through videos, not just still photos put | | | | table, they commented that the narrated |
| to music, allow prospective buyers to learn whether | | | | walkthrough video was what made the difference. |
| a property meets their desires. This goes a LONG | | | | Because their in-person walk through of the house |
| way to having really interested buyers actually on the | | | | met their impression of the video walk through, they |
| doorstep of the home. 6.5 Reasons You Should | | | | were comfortable enough with the exterior of the |
| Demand A Walk Through Video of Your Home While | | | | the home to make the offer! |
| some agents think a virtual tour is only necessary for | | | | Needless to say the agent's clients, the sellers, were |
| homes over a certain price, others believe they are | | | | ecstatic to sell their place when everyone told them |
| standard operating procedure. Other agents also | | | | it wouldn't sell in the winter time! They were also |
| believe that narrated, walk through videos serve | | | | impressed that the walk through essentially |
| both the buyer and the seller in ways that benefit | | | | generated "warm" buyers scheduling showings. |
| each uniquely. Video Allows Sellers: | | | | Prospective buyers were familiar with the property, |
| * To create more opportunity for buyers to learn | | | | knew what they were walking into and therefore |
| about your property without hitting the doorstep. | | | | simply looking to qualify the home for their needs by |
| This cuts down on the number of last minute | | | | seeing it in person. |
| showings; | | | | |