Appeal to Your Buyers' Emotions

Most of us have an emotional attachment to ourto want it for their own. Therefore we must allow
home, and while this is a good thing, it is best if wethem to visualize it with a view to it becoming their
can be detached from it when it comes to the salehome. This means that they do not want to see a
of our house. Emotional attachment can lead to lostyour kids' latest art work on the fridge door, or
equity.granny's faded family portrait hanging in the hall. It will
There are many areas where our emotions canbe helpful to have some of your husband's golf
show, for instance we may think that our home is sotrophies packed in advance, and while you are doing
wonderful that we believe it should be higher pricedthat there is another area where you should exercise
than the realtor is suggesting. This can lose us manycaution. Any religious or cultural artifacts which may
interested purchasers as it may not even fit insidedeter others from feeling comfortable in your house
their price range. If we finally drop the price inshould be removed..
frustration two months later, it does not have theHave you checked for curb appeal? Have you
same effect, prospective buyers feel cheated and itwashed the windows and swept the driveways?
does not encourage a positive feel at the negotiatingRemoved your garbage cans? As you open the front
table.door will the smell of smoke waft out to greet your
Another big area where emotions play out is theprospective buyers. A no-no! Remove all coats from
actual appearance of our home. It is our home andhooks and stair rail and all shoes from the front door.
the parts of it that have our stamp of identity areThe personal ornaments and photos that you so
the parts where we most recognize the home asproudly display must be packed into boxes, thus
ours. Yet it is just for this reason that the personalexposing clear and clutter-free surfaces that will
things should be removed. Any prospective buyersmake your home look more spacious. And more like
will not want to feel as if they are intruding on youra show home. Remove your DVDs and take most of
personal space You want them to feel an emotionalthe books from your shelves. Apply the same
attachment to your home, to be able to imagine theirde-personalizing rules to the bedrooms (teenagers will
things in it, and to visualize the house as their house.NOT like this idea!)
Therefore, if you are hoping as we all are, to sellIn the bathroom, do not have any shampoo bottles
your home quickly, schedule a quick walk through theshowing, or toothbrushes or baby's training potty!
house with your realtor to help you to identify anyThink show home! Spend a few dollars on a couple
areas you may have missed. There are employableof plug in deodorizers so that you know the
experts in the field of 'home staging' but it is alsobathroom and the hall will always smell nice.
something that you can achieve easily yourself. It isIn the living room, keep all the side lamps on and if
not very expensive, or troublesome, and it onlyyou have wooden floors, remove the rugs and show
requires that a few simple rules be followed.it off. If it feels overcrowded put an armchair in the
The first rule would be awareness. Its only when yougarage and make more space. Play low volume easy
accept the positive impact you can make on yourlistening music. In the kitchen, fix any dripping taps
buyers' emotions, that you will feel motivated toand have the appliances sparkling clean. They will look
prepare your home as a show place.The buyer willnewer. Check the caulking around the taps. Remove
not want to feel that he or she is intruding in yourthose fridge magnets and tuck toasters etc in a
space, and home staging helps this feeling tocupboard. Empty counter tops give a suggestion of
dissipate.more counter top space.
When we put our home on the market, we get itOnce you have recovered from all this, sit back and
ready to sell. We have to encourage someone elsefight off the offers!