| Websites consist of many pages. Some have a few | | | | company has to offer |
| pages and others have hundreds or thousands. All of | | | | So, as a business owner who runs an online store, |
| these pages would be useless though if the site didn't | | | | what should I have on my website homepage? |
| have a homepage. To put it simply, a website's | | | | First and foremost, your online store's homepage |
| homepage is the most critical page on the entire site. | | | | should highlight featured products, sales and |
| It directs users to the sub-level pages and allows | | | | discounted items. Users should be able to quickly find |
| them to find what they're after quickly and easily. As | | | | their way to the product pages for these items and |
| such, it is important that this page is designed | | | | add them to their cart just as easily. Some other |
| correctly. | | | | great elements to include are product filters, search |
| The content found on the homepage will depend | | | | query boxes and newsletter submission forms. These |
| entirely on the kind of website you're having | | | | allow the user to find product categories, specify |
| developed, however it must always clearly identify | | | | price ranges and search for specific products. By |
| key areas of the site and should also entice the user | | | | providing the user with these facilities, they will be |
| to drill into these key areas. I have attempted to list | | | | able to find the product they're after without having |
| a number of common homepage requirements for a | | | | to put much thought into it. This will ultimately drive |
| number of different websites below. If you'd like to | | | | them that one step closer to adding those items to |
| find out what kind of content we think should be | | | | their cart! |
| included on your homepage, please send us an email! | | | | So, as a business owner who runs a gaming centre, |
| So, as a business owner who offers both products | | | | what should I have on my website homepage? |
| and services, what should I have on my website | | | | Gaming centres are usually community focused |
| homepage? | | | | websites and as such they need to focus on a |
| In a nutshell, you want to highlight feature products, | | | | number of key elements. Firstly they should identify |
| key core service categories and also display any | | | | any events or gaming modes that the players can |
| dynamic content and promotional material that is | | | | get involved in. This entices users to come to the |
| relevant to these products and services. Dynamic | | | | gaming centre at different times to get involved. |
| content may include business related news and | | | | Secondly, as they're a community focused site, they |
| updates while promotional material may include | | | | must identify current leaderboard positions and news |
| discount flyers. Users will see these products and | | | | relating to such tournaments. This will build a |
| services and quickly determine whether they're what | | | | competitive environment amongst its players thus |
| they were after. Your homepage should also include | | | | driving them to come back for more. Thirdly, they |
| any information that users who visit your site on a | | | | should include exciting promotional material that will |
| regular basis would like to see immediately. This | | | | keep the players interested. Gaming centres must |
| would include competition winners, featured clients | | | | have an extremely dynamic site with almost |
| and product updates/downloads. | | | | instantaneous result submissions thus allowing the |
| So, as a business owner who runs a real estate | | | | players to see how they're going as soon as they |
| agency, what should I have on my website | | | | finish playing. |
| homepage? | | | | We could go on forever here. Unfortunately there |
| Real estate agencies focus on the sale of residential | | | | are far too many types of websites out there and |
| and commercial properties. That's their business and | | | | each of them will have specific requirements based |
| thus that's what their homepage should focus on also. | | | | on their type, content and style. It's also almost |
| The content found on a real estate agents | | | | impossible to identify what each type of site should |
| homepage should include a property search facility, | | | | have on their homepage as it also relates to their |
| detailed information on new listings, auctions and | | | | specific business model, however we can point you in |
| open house inspections. All of this content should be | | | | the right direction. Using the above suggestions, a bit |
| dynamic and should be derived directly from their | | | | of imagination and creativity and a little bit of planning |
| property management software package. As with | | | | and you'll have users clicking through your links in no |
| most business related websites, the homepage | | | | time! |
| should also highlight any products or services the | | | | |