DLF NEW PARTNER OF MOTHERCARE

UK Retailer Forms 51:49 JV With Indian Realty Co,in a retail business. Foreign investment is still not
Present Franchise Deal With Shoppers Stop Toallowed in companies that sell more than one brand.
CoexistA JV in India traces Mothercare’s recent move in
Mother care, a UK retailer for kids and expectantChina, which saw it breaking from its tradition of
mothers, is forming a 51:49 joint venture withgrowing overseas only by franchising to local
India’s largest real estate company DLF, twoorganisations. It has formed a joint venture with local
people close to the development said.partner Goodbaby in China.
While the company would continue its existing“We envisage that we may engage in more joint
franchise agreement with department store chainventures in future, though we will remain mindful of
Shoppers Stop, it hopes that the new JV will give itpolitical, cultural and economic risks which attend
greater control over its Indian operations and abilityinternational investment,” chairman Ian R Peacock
to expand quickly in one of the fastest growingsaid in the latest annual report, talking about China
economies, they said requesting anonymity.joint venture.
Both DLF and Mothercare refused to confirm theThe UK retailer, which has 1,014 stores in 50
developments brushing it off as “marketcountries, including 609 stores outside the UK, sees
speculation”.the international market as “the biggest single
Mothercare spokeswoman Catriona McDermott saidgrowth opportunity”, as per its annual report.
in a statement that the company was committed toMothercare reported an International retail sales
its ongoing expansion in the Indian market. She saidgrowth of 41%, as against 6.9% overall sales growth
the company has 21 stores in affiliation withfor FY09 to £723 million. Similarly, international same
Shoppers Stop, which will remain a Mothercarestore sales were up 6%, as against UK’s 1.4%
franchisee in India.for FY09.
“Shoppers Stop continues to be a valuableA joint venture with Mothercare further diversifies
partner in Mothercare’s ongoing IndianDLF’s portfolio of brands, which already has
strategy,” she said.Giorgio Armani, Dolce & Gabbana, Salvatore
The UK retailer had been in discussions with DLF andFerragamao, Sunglass Hut and Sia Home. The realty
Tata group retailer Trent for a possible equityfirm, which has been partnering foreign
partnership in India.retailers—usually as junior ally—aims to have a
In the past, many foreign retailers, who nurtured astream of clients for its malls through these tie-ups.
long-term view on India, have shunned the franchiseA typical standalone store of Mothercare in India is
route to form JVs with Indian partners. Last year,3,000-6,000 sqft, while a shop-in-shop is 1,800-2,000
UK’s largest apparel retailer Marks &sqft. The retailer offers a range of products, including
Spencer entered into a joint venture with Relianceclothing, hardware and toys in India for
Retail ending its franchise agreement with Planetmothers-to-be, infants and pre-school kids and
Retail. Indian laws make it compulsory for a foreignsources over 70% of products sold in the country
retailer selling a single brand to take on Indian partnerfrom global vendors.
as the former can’t own more than 51% equity