| Traditionally, real estate advertisements were in | | | | for a two-story home with a swimming pool for |
| newspapers, on benches and in your mailbox. With | | | | under $450,000 is easier and quicker to narrow down |
| the advent of the Internet, online advertising has | | | | online. |
| increased dramatically in recent years. | | | | Advertising online is a smarter decision, since so many |
| Why Classifieds Are Out | | | | more people can access information on the home. |
| The number of unsold homes continues to grow, | | | | Potential buyers might notice an ad in the paper, but |
| which begs the question -- where are the listings? | | | | it is far more likely they will look online first. The one |
| Open up a newspaper to the classified ads and you | | | | exception to the online advertising boom is housing |
| will likely find a slew of them. So why is no one | | | | markets in smaller towns that still rely on papers, but |
| responding to the ads? | | | | they are quickly catching up. |
| Consumers now use other ways to find out about | | | | Maximizing The Sale Of Your House |
| real estate in their area. Buyers look online to | | | | Surprisingly, advertising in a luxury magazine is more |
| research and do their own homework about houses | | | | likely to yield buyers than newspapers. This medium |
| for sale, while sellers post ads online to gain attention. | | | | typically has more content and targets a specific kind |
| Hence, traditional advertising outlets like newspapers | | | | of buyer. Old-fashioned word-of-mouth is always an |
| have steadily suffered. The good news is that the | | | | effective method. |
| Internet is an extremely efficient communication tool, | | | | However, if you really want people to see a house, |
| perfect for marketing real estate. | | | | post it online. Provide as much information as you |
| Why Advertise Online? | | | | can, as ads with more content are faster to find. |
| One of the reasons property people notice property | | | | Since online advertising allows you to post multiple |
| online faster is because the search process is easier. | | | | photos, be sure to snap tons of shots of the interior |
| You can search for homes by price range, | | | | and exterior of the house. |
| geographical location and specific features. Looking | | | | |