| Here's how it goes: first it becomes popular, then it | | | | thought of as a little boy thing, but I'll make no |
| becomes unpopular, then it becomes kitsch, then, | | | | qualms about the fact that when I was a kid I loved |
| sometime after that, it becomes popular again. Hence | | | | Lego's. Sure, I enjoyed Barbie's, My Little Pony's, etc., |
| goes the pop culture cycle. Chances are by the time | | | | but for me there was nothing more fun then putting |
| you grow up, all those toys that you abandoned | | | | together a Lego airport, police building or pirate ship. |
| when you became "too grown up" to play with, | | | | As I walked into the store and began to look around, |
| become important to you again. They become | | | | two things immediately popped into my head. First: if |
| reminders of your youth and you begin to yearn for | | | | you can dream it, there is a Lego set for it now. |
| them. Of course, you're not the only ones. Big | | | | Forget airports, you can literally build the Taj Mahal |
| business knows this. Because of this you should | | | | now out of Lego's. Second, and most relevant, |
| ready to pay a premium for your beloved Playmobil | | | | Lego's have gotten expensive. I'm sure you can still |
| toys or My Little Pony's because you're not the only | | | | get a small set at Wal- Mart for something |
| one looking for them. | | | | resembling a reasonable price, but wow, if you want |
| I recently went to the Downtown Disney District in | | | | to build an airplane or an building or a pirate ship |
| Anaheim, CA to meet some friends for dinner. As I | | | | prepare to open your wallet. A set can cost up to |
| was walking I noticed that there was a rather large | | | | $70 now. Even the cheaper sets cost $30. Needless |
| Lego Chain store which sold nothing but Lego sets | | | | to say I passed on purchasing a set, even if I felt a |
| and products. I didn't have to think twice, I made a | | | | child like need to. |
| bee-line for the store. Now, I know Lego's are | | | | |