| It's a proven fact simple and user friendly | | | | back to the |
| websites | | | | |
| | | | homepage.4. Develop a Clear Call to |
| generate more sales. To improve your sales, | | | | ActionMany website's lose countless |
| look for ways | | | | opportunities to make a sale |
| | | | |
| to simplify and make it easier for your | | | | or capture a lead because they fail to ask |
| visitors. Test your | | | | something of |
| | | | |
| ordering process. Remove the clutter, broken | | | | their visitors. Call your visitors to a |
| links and | | | | specific action. At |
| | | | |
| anything that distracts or confuses. Here's | | | | the end of every page use the power of the |
| a quick | | | | direct command |
| | | | |
| checklist to help your site pass inspection | | | | whether it's simply directing them to |
| with your | | | | contact you for |
| | | | |
| visitors and convert more of them to | | | | further information or a directive to browse |
| customers:1. Sizzle Your Headlines.Headlines | | | | further into |
| are the most important marketing element of | | | | |
| your | | | | your site. For example, instead of "If you |
| | | | would like this |
| website and your web marketing in general. | | | | |
| Think about it a | | | | beautiful travel brochure, we will be happy |
| | | | to send it" use |
| minute. What makes someone click your email | | | | |
| out of the | | | | "Sit down right now and fill out this form |
| | | | to start |
| scores of emails in their ebox? Why do | | | | |
| people choose your | | | | planning your vacation." Or instead of "Call |
| | | | us to |
| article out of a list of 20 or so on the | | | | |
| page. They click | | | | purchase your very own widget" use "Dial |
| | | | this number 877- |
| because of your headline.Invest time into | | | | |
| crafting a sizzling headline. Seek to | | | | 846-9908 to purchase your widget today."5. |
| | | | Use Harmonic ImagesUnseasoned site owners |
| capture the interest of your visitor when | | | | will sometimes use graphics or |
| they first arrive | | | | |
| | | | photos that do nothing to help illustrate |
| at your site. Using your headline make them | | | | their message. |
| want to know | | | | |
| | | | For example, they choose cutesy stars and |
| more about your product or services. Develop | | | | flowers on a site |
| your headline | | | | |
| | | | selling accounting services. Look for |
| to grab your prospect by the hand and lead | | | | clipart and photos |
| them throughout | | | | |
| | | | that will support your important |
| your site emphasizing what your product | | | | message.Select graphics or design elements |
| service can do for | | | | that will harmonize and |
| | | | |
| them.One more thing, after developing a | | | | illustrate your site's message. Web Wit Tip: |
| heated headline, make | | | | For non- |
| | | | |
| it stand out from the rest of your copy. Use | | | | techies like the author invest in |
| bold type, | | | | inexpensive clipart/photo |
| | | | |
| large font sizes and even a different color | | | | sets that will enhance and help illustrate |
| according to | | | | your |
| | | | |
| the style of your web page.2. Write Sizzling | | | | communications. Additionally, unless you are |
| Sales Copy.If the headline is the most | | | | training to |
| important marketing element of | | | | |
| | | | become a graphic artist look for graphic |
| your website, the second most important | | | | programs with |
| element is your | | | | |
| | | | templates to shorten your learning curve.Now |
| sales copy. Turn the key to your profits by | | | | for your homework. I bet you didn't know |
| using benefits. | | | | homework came |
| | | | |
| After capturing your visitor's interest with | | | | along with this article. Well it does. Now |
| a sizzling | | | | that you have |
| | | | |
| headline let them know immediately what's in | | | | discovered or re-discovered this information |
| it for them- | | | | you must act |
| | | | |
| benefits. Make the most of your direct | | | | upon it. Remember the old phrase, "Use it or |
| contact with your | | | | you lose it. |
| | | | |
| prospect. They have arrived at your site | | | | I don't want you to lose. I want you to |
| looking for | | | | win-win more sales, |
| | | | |
| something. If you have targeted your | | | | more subscribers, more clients, more profit. |
| visitors well they are | | | | As we have |
| | | | |
| looking for your information, product or | | | | covered, to win your site must pass |
| service. Include | | | | inspection with its |
| | | | |
| the basic elements every sales letter should | | | | visitors.Don't worry it's a take home |
| have. There's | | | | assignment and there's no |
| | | | |
| lots of good sales letter writing software, | | | | timer involved. All you need to do is go |
| templates and | | | | through your site |
| | | | |
| advice around the internet. Don't know where | | | | and make sure the above items are in place: |
| to start?3. Create Simple NavigationMake your | | | | sizzling |
| site easy to navigate. Place your links or | | | | |
| | | | headlines, sizzling sales copy, simple |
| buttons in a prominent place and keep them | | | | navigation, clear |
| in the same | | | | |
| | | | call to action, harmonic images, compelling |
| place on every page. Your design should | | | | opt-in offer, |
| guide visitors | | | | |
| | | | testimonials, about us page, usability |
| through the information you want them to | | | | function test, and |
| read. Make your | | | | |
| | | | visible contact information. Pass inspection |
| colors, layout, links, and buttons | | | | with all your |
| consistent. Title every | | | | |
| | | | web visitors and prosper!©Earma Brown, 11 |
| page so visitors will always know where they | | | | yr. Web Developer, Author, Service Business |
| are. Place | | | | Owner |
| | | | |
| your buy buttons or contact information in | | | | Helps service business owners, and writers |
| same place from | | | | with full featured hosting, domain names, |
| | | | websites and a host of other web solutions. |
| page to page. Provide links on every page | | | | |