| Hyderabad, February 2008: Real estate portal hosted | | | | most appealing investment areas for domestic as well |
| its first offline property show in Hyderabad at Chiran | | | | as foreign investors. The real estate sector will |
| Fort Club, Begumpet. The two day property fair was | | | | continue to derive its growth from the booming IT |
| inaugurated by Mr. Anupam Mittal, CMD, People | | | | sector, since an estimated 70 per cent of the new |
| Interactive Group with Mr. Prasad Rao, Director, | | | | construction is for the IT sector. Real estate |
| Aparna Developers as the special guest for gracing | | | | websites are still in the nascent stage with a total |
| the occasion. | | | | share of just Rs. 30 crore. But in the coming years, |
| The property fair provided 11 leading developers of | | | | this particular sector is projected to increase by 150 |
| the country a chance to showcase their properties | | | | to 200 percent every year. I am happy to announce |
| which included both commercial and residential | | | | that we have launched four months back and within |
| projects. The show is sponsored by one of the | | | | a short span of time we have managed to have lakh |
| prominent realtors - APARNA developers. | | | | visitors on our site which are the positive signs of the |
| The show which was being held from 5th to 6th | | | | online realty industry." |
| January saw more than 11 participants, including real | | | | About is an online real-estate service promoted by |
| estate developers, realty marketing companies and | | | | People Interactive; the consumer Internet division of |
| housing finance corporations. Many prominent | | | | the Anupam Mittal led People Group. This site has |
| developers and others had set up their stalls at the | | | | been conceived to explore and invent opportunities in |
| fair bringing some of their best projects to their | | | | the online real-estate space. is committed to helping |
| customers. The visitors at the fair are mainly | | | | users make wise and profitable decisions related to |
| interested in Residential or commercial property. Stalls | | | | buying, selling, renting and leasing of properties, in |
| at the fair help the formation of a transparent | | | | India and key global geographies. |
| marketing channel between buyers and sellers and on | | | | This user-friendly portal is presently concentrating on |
| top of this, even real estate brokers attended this | | | | the top 13 cities of India, including Delhi, Mumbai, |
| event which is the main target segment for | | | | Kolkata, Bangalore, Chennai, Hyderabad, Ahmedabad, |
| The event is organized with an aim to bring together | | | | Pune, Chandigarh, Jaipur, Indore, Kochi and Ludhiana. |
| real estate business community on a single platform | | | | About People Group |
| so as to enlarge business prospects and to make | | | | People Group was founded in 1997 by Anupam Mittal |
| customers aware of the latest offerings and | | | | to explore opportunities in New Media, Information |
| technologies. Hyderabad Property Fair offered the | | | | Technology, Communication and Entertainment |
| opportunity to the prospective participants to | | | | industries. The group recognized early on that the on |
| showcase their multiple choice quality flats, villas, | | | | going 'content digitization' was fundamentally and |
| farmhouses, bungalows, office space etc under one | | | | dramatically going to change these industries and lead |
| roof. It also promises to create an avenue to the | | | | to ultimate convergence. Today the group owns and |
| exhibitors to multiply their business proposition by | | | | manages companies in the Internet, Mobile VAS, and |
| providing an enjoyable experience to the visiting | | | | Entertainment industries and boasts businesses such |
| luxury class audience. | | | | as Shaadi.com, Shaadi Point, Fropper.com, |
| Hyderabad has been rated as one of the property | | | | Makaan.com, Mauj Mobile, and People Pictures. |
| hot spot in South India and may global companies | | | | The group has grown significantly over the last few |
| have set up their offices in the city. As per the real | | | | years and won the IT People Award Excellence in |
| estate analysts, there is a lot of scope for realtors | | | | Information Technology in 2007. In September 2007 |
| and investors in the real estate sector in the city. | | | | Business Today recognized the company as one of |
| Elated at the response of the fair, Mr. Anupam Mittal, | | | | the Top 10 Marketers in the country. It was also |
| CMD, People Group, said," In India's fast-growing | | | | awarded the Deloitte Technology India Fast 50 as |
| economy, real estate has emerged as one of the | | | | well as the Red Herring Asia 100 Awards in 2006. |