| Hyderabad, February 2008: Real estate | | | | investment areas for domestic as well as |
| portal hosted its first offline property show | | | | foreign investors. The real estate sector |
| in Hyderabad at Chiran Fort Club, Begumpet. | | | | will continue to derive its growth from the |
| The two day property fair was inaugurated by | | | | booming IT sector, since an estimated 70 per |
| Mr. Anupam Mittal, CMD, People Interactive | | | | cent of the new construction is for the IT |
| Group with Mr. Prasad Rao, Director, Aparna | | | | sector. Real estate websites are still in the |
| Developers as the special guest for gracing | | | | nascent stage with a total share of just Rs. |
| the occasion. | | | | 30 crore. But in the coming years, this |
| | | | particular sector is projected to increase by |
| The property fair provided 11 leading | | | | 150 to 200 percent every year. I am happy to |
| developers of the country a chance to | | | | announce that we have launched four months |
| showcase their properties which included both | | | | back and within a short span of time we have |
| commercial and residential projects. The show | | | | managed to have lakh visitors on our site |
| is sponsored by one of the prominent realtors | | | | which are the positive signs of the online |
| - APARNA developers. | | | | realty industry." |
| | | | |
| The show which was being held from 5th to 6th | | | | About is an online real-estate service |
| January saw more than 11 participants, | | | | promoted by People Interactive; the consumer |
| including real estate developers, realty | | | | Internet division of the Anupam Mittal led |
| marketing companies and housing finance | | | | People Group. This site has been conceived to |
| corporations. Many prominent developers and | | | | explore and invent opportunities in the |
| others had set up their stalls at the fair | | | | online real-estate space. is committed to |
| bringing some of their best projects to their | | | | helping users make wise and profitable |
| customers. The visitors at the fair are | | | | decisions related to buying, selling, renting |
| mainly interested in Residential or | | | | and leasing of properties, in India and key |
| commercial property. Stalls at the fair help | | | | global geographies. |
| the formation of a transparent marketing | | | | |
| channel between buyers and sellers and on top | | | | This user-friendly portal is presently |
| of this, even real estate brokers attended | | | | concentrating on the top 13 cities of India, |
| this event which is the main target segment | | | | including Delhi, Mumbai, Kolkata, Bangalore, |
| for | | | | Chennai, Hyderabad, Ahmedabad, Pune, |
| | | | Chandigarh, Jaipur, Indore, Kochi and |
| The event is organized with an aim to bring | | | | Ludhiana. |
| together real estate business community on a | | | | |
| single platform so as to enlarge business | | | | About People Group |
| prospects and to make customers aware of the | | | | |
| latest offerings and technologies. Hyderabad | | | | People Group was founded in 1997 by Anupam |
| Property Fair offered the opportunity to the | | | | Mittal to explore opportunities in New Media, |
| prospective participants to showcase their | | | | Information Technology, Communication and |
| multiple choice quality flats, villas, | | | | Entertainment industries. The group |
| farmhouses, bungalows, office space etc under | | | | recognized early on that the on going |
| one roof. It also promises to create an | | | | 'content digitization' was fundamentally and |
| avenue to the exhibitors to multiply their | | | | dramatically going to change these industries |
| business proposition by providing an | | | | and lead to ultimate convergence. Today the |
| enjoyable experience to the visiting luxury | | | | group owns and manages companies in the |
| class audience. | | | | Internet, Mobile VAS, and Entertainment |
| | | | industries and boasts businesses such as |
| Hyderabad has been rated as one of the | | | | Shaadi.com, Shaadi Point, Fropper.com, |
| property hot spot in South India and may | | | | Makaan.com, Mauj Mobile, and People Pictures. |
| global companies have set up their offices in | | | | |
| the city. As per the real estate analysts, | | | | The group has grown significantly over the |
| there is a lot of scope for realtors and | | | | last few years and won the IT People Award |
| investors in the real estate sector in the | | | | Excellence in Information Technology in 2007. |
| city. | | | | In September 2007 Business Today recognized |
| | | | the company as one of the Top 10 Marketers in |
| Elated at the response of the fair, Mr. | | | | the country. It was also awarded the Deloitte |
| Anupam Mittal, CMD, People Group, said," In | | | | Technology India Fast 50 as well as the Red |
| India's fast-growing economy, real estate has | | | | Herring Asia 100 Awards in 2006. |
| emerged as one of the most appealing | | | | |