| Does writing a proposal seem confusing? Not | | | | cleanses. The script will include |
| sure what format to use or what information | | | | testimonials from clients, details and |
| to include? This is a simple guide to | | | | opinions from medical professionals not |
| writing a great proposal that will increase | | | | associated with Model Health Products to show |
| your new business and sales.The key to | | | | unbiased approval of products and will be |
| securing new business is in building a | | | | hosted by a female host who has used the |
| relationship with your prospective clients | | | | product and will act of the company's spokes |
| and showing them you can delivery exactly | | | | person.Our studies have shown a female |
| what they want. A well-constructed proposal | | | | between the ages of 30 and 35, who is between |
| can do this for you and can dramatically | | | | 5' 6" and 5' 8" and is a size 6 with light |
| increase sales and business. Don't miss the | | | | brown or darker blonde hair, is most trusted |
| sample proposal at the end!FIRST STEPSThe | | | | and garnishes more sales for health products. |
| first step of the process to securing new | | | | (Please note: This is fictional data made up |
| business is of course making the contact. | | | | for example in sample proposal only. This is |
| Once you have the contact or you must build | | | | not an actual statistic or study. I do not |
| the business relationship. This can easily | | | | wish to cause confusion or a false |
| be done through a simple meeting, whether in | | | | statistic.)Take Charge of Your Health will |
| person or on the phone, to figure out your | | | | need to identify an esthetically pleasing |
| clients needs and wants. The next key step | | | | location for shooting and ensure a quite |
| to the processes of securing new business is | | | | atmosphere. This is necessary for both the |
| to take the needs and wants of the client and | | | | visual of the film and the sound quality of |
| detail out how your can deliver exactly what | | | | the audio captured during filming.Top Quality |
| they are looking for and become there "GO TO" | | | | Video will hold casting interviews with |
| for the job!A detailed proposal should be | | | | potential hosts for the video. After |
| sent to the client within 24 business hours | | | | selection of the host(s) we would like to |
| of the "needs and wants" conversation with | | | | suggest a read through with you and your |
| your prospective client, if not sooner. If | | | | associates at Model Health Products as well |
| the project they are looking for is needed | | | | as the Top Quality Video's team in order to |
| immediately the quicker your response time | | | | ensure the shoot derives the footage and |
| the better. This may mean they need the | | | | content desired for the video.We would like |
| proposal within an hour or two. A quick | | | | to suggest that questions be carefully |
| response time to the client will do many | | | | drafted by Model Health Products for the |
| things to increase the relationship and | | | | doctors and clients to elicit the responses |
| potential for securing business:Quick | | | | desired for the video. Also, an interviewer |
| Response Time in Delivering Proposal Will:1. | | | | with in-depth knowledge of Model Health |
| Show your interest in their company and doing | | | | Products work and/or clients would be an |
| business2. Present your company as efficient | | | | asset to the quality of the content elicited |
| and responsive, which is a key in business | | | | from the clients during the interview.The |
| and shows you provide quality customer | | | | last recommendation is that specific clients |
| service3. Place you in the forefront of the | | | | be requested to participate in the interview |
| race for the new business, if the client is | | | | process based on their level of enthusiasm, |
| accepting multiple proposals4. Deter the | | | | quality of success stories and statistics or |
| company from reaching out for other proposals | | | | details of information they have to |
| and contacting your competitor5. Begin the | | | | share.COSTS |
| process of the business cycle and make it | | | | |
| easy for the company to deliver a YES on | | | | Option #1 for Cost Section of Proposal: |
| contracting you for the projectDRAFTING THE | | | | Broke out and detailed. Good if end product |
| PROPOSALThis will be a guide for the format | | | | or service has some unknowns or they may be |
| and content of drafting an excellent | | | | budgeting and take only certain items or |
| proposal. Your will need to modify the | | | | services. It allows you to give them |
| proposal for your client and business, of | | | | options. |
| course.A proposal should be specific to your | | | | |
| client and there needs and wants. It should | | | | Adverting, interviewing and casting, script |
| reflect your company's ability to delivery a | | | | drafting, equipment provision, 8 Hours |
| superior product/service in a timely | | | | filming, set up and tear down $1400. |
| manner.CONTENTIntroductionThe introduction | | | | |
| should speak directly to your contact and | | | | Burning all client interviews and other raw |
| refer to him/her by name to create a personal | | | | footage to DVD for initial review will be |
| relationship with the proposal.After your | | | | $495. |
| personal introduction, provide and | | | | |
| introduction to your company. Include the | | | | We are not aware of the length you are |
| following:- What you do (describe your | | | | looking for and amount of content desired for |
| product(s) or service(s) including those the | | | | the final video. Here are the prices for a |
| client may not be aware of so they understand | | | | 15-minute and a 60-minute video. Please let |
| the scope of your work)- How long you have | | | | us know which you would prefer to have. |
| done this and/or who your other clients are | | | | |
| (this will be a resume of sorts and show your | | | | A fully edited, ready for viewing 15-minute |
| stability, qualifications and track record | | | | promotional video will be $750. |
| for your work and references)- List specific | | | | |
| clients that you have worked for and | | | | A fully edited, ready for viewing 60-minute |
| providing similar work to. This may be | | | | promotional video will be $2595.If needed or |
| company's in their same industry or companies | | | | wanted we can provide a more detailed |
| that you have provided the same work to. | | | | 60-minute video. |
| (Listing these clients will further your | | | | |
| qualifications to provide work for the new | | | | Package for Extended Content Video, |
| client)The Work or The ProductThe next | | | | 60-minutes: |
| section will describe the work or the product | | | | |
| you will be delivering to the client.The work | | | | If needed or wanted we could add a second |
| or product should be described in great | | | | day of filming and film introductions of |
| detail. The more details the better. If it | | | | Model Health Products personnel, details of |
| is a step by step process explain the steps | | | | the Prescott program, "About Us" and any |
| the will be done.Sell your service/product | | | | other come on dissemination techniques. This |
| here in this section.MethodologyThe | | | | 60-minute video could also be broken up into |
| "Methodology" is " particular procedure or | | | | chapters on a main menu screen for easy |
| set of procedures" or "the analysis of the | | | | viewing options and efficient use. The total |
| principles or procedures of inquiry in a | | | | price on this video would be $6095 and would |
| particular field". The common idea here is | | | | include 2 days of filming (day 1 - client |
| the collection, the comparative study, and | | | | success stories and day 2 - filming at Model |
| the critique of the individual methods that | | | | Health Products), 2 days worth of footage |
| are used in your field.If applicable to your | | | | burned to DVD for intial viewing, a fully |
| service or product, this section will be used | | | | edited 60 minute video with success stories, |
| to provide explanation of your methods and | | | | chapters and additional content on Model |
| procedures of work. It will give the client | | | | Health Products program and company. |
| insight into your reasoning and methods for | | | | |
| execution of project.CostsWrite out the | | | | Option #2 for Cost Section of Proposal: All |
| bottom line. It will simply be "this work | | | | in one price. Good if end product or service |
| will be $____".This section will be as | | | | is simple and sold as total package. |
| detailed as needed for your service/product. | | | | |
| If you are unsure of the scope of service or | | | | Advertising, casting interviews, hiring and |
| products desired by the client you may | | | | payroll for host(s), equipment and staff |
| include options or separate out costs so the | | | | provisions including cameras, lighting |
| client may "pick and choose" what is needed | | | | equipment, camera operators, audio equipment, |
| and within budget.TimelineIn delivering to a | | | | and direction, 8 Hours filming, set up and |
| client it is essential to maintain | | | | tear down, fully edited 20-minute promotional |
| professionalism. This of course includes, | | | | video with sound design, original score, |
| delivering what is promised. The client | | | | titling, smooth transitions and 4 hours of |
| should be given a timeline or deadline for | | | | re-editing, if needed, $6995. |
| when the product or service will be | | | | |
| delivered. DO NOT PROMISE WHAT YOU CANNOT | | | | This investment will pay off very handsomely |
| DELIVER. It is better to overestimate the | | | | by your company owning a top quality |
| time you need to complete your work than | | | | promotional and marketing video and materials |
| underestimate and break your promise to a | | | | that can be used for in office viewing, on |
| client.If the timeline and deadline are | | | | TV, for a mail marketing DVD to potential |
| dependent somewhat on the client detail out | | | | customers, as an online clip, etc. The |
| what the client must provide and when you | | | | marketing uses for this video are endless and |
| will need it. Or you can make your timeline | | | | this one time video can produces years of |
| based on when they deliver what is needed. | | | | sales and exponential growth in a short |
| (See example below under "Timeline" in sample | | | | amount of time for Model Health Products. |
| proposal.)ClosingInclude instructions on the | | | | |
| next step:How to getting started or move | | | | Our fees are paid 50% to start and 50% upon |
| forward from here | | | | delivery of the final report. Or if the full |
| | | | amount is paid to start, we provide a 5% |
| How to accept this proposal | | | | discount.TIMING.Option #1 for Timing Section |
| | | | of Proposal: Broke out and detailed due to |
| How to send payment | | | | unknowns or circumstantial timing deadlines. |
| | | | This is ideal if the completion of your |
| What is needed next?In closing thank your | | | | service or delivery of your product is |
| client for the acceptance of the proposal and | | | | dependent on the client meeting certain |
| or for their consideration.Make sure to | | | | targets. The timing and completion is then |
| include your name, your title, your company's | | | | factored based on them providing the |
| name, and contact information. The more | | | | necessary information or tools needed for |
| contact information the better. Give them as | | | | you. |
| many ways to contact you as possible and let | | | | |
| them choose which is most convenient. | | | | The timing on this particular project will |
| | | | vary depending on the following scheduling |
| It is a good idea to include success stories | | | | points: |
| at the end of your proposal to further the | | | | |
| trust in your company and superiority of your | | | | 1. A date and time will need to be scheduled |
| product/service.Tips:- Remember a proposal is | | | | for filming the client interviews and |
| a bonding agreement | | | | seminar. |
| | | | |
| - Write your proposal in a confident, up | | | | 2. The raw footage DVD's can be completed |
| tone fashion | | | | within 10 days of the initial filming. |
| | | | |
| - Make sure it is detailed and contains only | | | | 3. The review the footage and editing |
| truth | | | | decisions on content for the video will be |
| | | | needed. |
| - Do not promise what you cannot deliver | | | | |
| | | | 4. Once those decisions have been made a |
| - Follow up on your proposal(s). Nothing | | | | meeting between the in charge for the project |
| beats live communication. | | | | at Model Health Products via phone or in |
| | | | person would be necessary to communicate the |
| - If the client declines your services do | | | | desired content and style for the final |
| not shy away from asking "why". It may give | | | | video. These requests should also be written |
| you valuable information for the future or an | | | | and provided to Top Quaity Video to ensure we |
| opportunity to re-negotiate the current | | | | duplicate your requests correctly. |
| proposal with the client. | | | | |
| | | | 5. The final video will be completed within |
| - As a tip for your business, you can check | | | | 2 weeks of receipt of the instructions for |
| to see if you or your company are owed | | | | the video. |
| unclaimed money from the government. 8 out | | | | |
| of 9 Americans are owed money. You can | | | | Option #2 for Timing Section of Proposal: |
| utilize this money in marketing efforts to | | | | Simple timeline and promise for completion. |
| secure new leads to send proposals too!SAMPLE | | | | This is ideal if the delivery of the product |
| PROPOSAL:May 27, 2006Bob Smith, VP of | | | | service is simple and is dependent solely on |
| Operations | | | | your company or with minimal requirements |
| | | | from the client. |
| Model Health Products | | | | |
| | | | We will conduct the research on your company |
| 14500 Plaza Drive Suite 600 | | | | and product, write the script, cast, film and |
| | | | deliver the final video with in 4-6 weeks |
| Los Angeles, CA 91700Dear Mr. | | | | from the date we receive payment. |
| Smith,INTRODUCTIONPursuant to our | | | | |
| conversation and conversations with Model | | | | Mr. Smith, if you have any comments or |
| Health Products Associates, the following is | | | | questions, please give me a call or contact |
| a proposal for Top Quality Video to produce a | | | | me via e-mail. If this proposal meets with |
| promotional video for Model Health | | | | you and your company's understanding and |
| Products.Before proceeding with the proposal, | | | | agreement, please so indicate by return |
| however, and while it would appear you are | | | | e-mail and the appropriate invoice will be |
| already familiar with our work, I will take | | | | sent.Thank you very much. We appreciate the |
| the liberty of providing a brief introduction | | | | opportunity.Steve Tranger |
| to Top Quaity Video.Top Quaity Video was | | | | |
| created to fulfill the myriad of production | | | | VP of Operations |
| and film needs both corporate and commercial. | | | | |
| We provide full-scale production needs | | | | Top Quaity Video Inc. |
| including filming, casting, script writing, | | | | |
| lighting, direction and editing.Our products | | | | 1200 PCH Suite 200 |
| include music videos, short and full-length | | | | |
| films, commercials, corporate videos, | | | | Malibu, CA 91700 |
| training videos, event videos and television | | | | |
| programs.Our clients include multi-million | | | | 800-500-1111 Extension 115 |
| dollar enterprises such as Taco Bell and we | | | | |
| have also produced work for countless other | | | | 323-555-1212 Mobile |
| clients and businesses both large and | | | | |
| small.Specifically, with regard to your work | | | | 888-952-0000 Fax |
| and your product, we have conducted corporate | | | | |
| and promotional videos for Dr. Richard | | | | |
| Manger, who is in the health products field | | | | |
| and we have created promotional videos for | | | | Stories from our clients: |
| Susan Vummers Aerobic products and Chop | | | | |
| Master 1000 as seen on the Home Shopping | | | | 30 Second Commercial |
| Channel.I have also taken the liberty of | | | | |
| placing some of the success stories from our | | | | "The 30 second commerical spot that TQV made |
| website at the end of this proposal.THE | | | | for us increased our sales by 40%. The |
| WORKTop Quaity Video will film for 8 hours | | | | commercial is flawless and communicates the |
| for Model Health Products at a agreed upon | | | | quality of our company. Thank you TQV."Best |
| and scheduled date.We will provide all | | | | Regards, |
| equipment needed for filming the interviews | | | | |
| of Model Health Products clients. This will | | | | Sam Adams, President |
| include broadcast quality cameras for | | | | |
| filming, tripod, lighting equipment (if | | | | Best Products Around Inc.Corporate Video |
| required for shooting location), and audio | | | | |
| equipment.The footage captured from the | | | | "You followed our requests to a "T" and |
| interviews will be captured and burned onto | | | | delivered a video that we use multiple times |
| DVD for Model Health Product's review.After a | | | | daily. Our employees are interested in |
| review of the footage, yourself and any | | | | growing with our company and looking forward |
| others involved in the decision making | | | | to management positions due to your video. I |
| process will instruct on which footage or | | | | cannot tell you what it has meant to our |
| interviews, or portions thereof, to include | | | | company to have an inspired team of employees |
| in the final video.This can be edited by Top | | | | and the ability to promote from within." |
| Quality Video without your input, if | | | | |
| preferred. We can offer 15 years experience | | | | Scott Sofa, |
| to the project and edit per this knowledge | | | | |
| and our discretion.A promotional video will | | | | CEO |
| be edited and will include titling graphics, | | | | |
| smooth transitions between sections, music, | | | | Johnson & MohnsonNicole Anderson offers |
| clear audio and filters to add increased | | | | information about unclaimed money at Cash |
| visual quality.METHODOLOGY of WORKTop Quality | | | | Unclaimed's database covers all state and |
| Videos will submit the drafted script to Dr. | | | | federal databases to ensure any money owed to |
| Swelling and his associates for their review, | | | | you is found and offers unlimited name |
| critique and editing suggestions, if any.This | | | | searches to members. Click on for a free |
| script will be written to enlighten the | | | | money search and locate your missing money |
| public about the details and benefits of | | | | today! |
| Model Health Products skin creams and | | | | |