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Tips and Guide to Writing a Proposal that Will WOW Your Client

Does writing a proposal seem confusing? Not				cleanses. The script will include
sure what format to use or what information				testimonials from clients, details and
to include? This is a simple guide to				opinions from medical professionals not
writing a great proposal that will increase				associated with Model Health Products to show
your new business and sales.The key to				unbiased approval of products and will be
securing new business is in building a				hosted by a female host who has used the
relationship with your prospective clients				product and will act of the company's spokes
and showing them you can delivery exactly				person.Our studies have shown a female
what they want. A well-constructed proposal				between the ages of 30 and 35, who is between
can do this for you and can dramatically				5' 6" and 5' 8" and is a size 6 with light
increase sales and business. Don't miss the				brown or darker blonde hair, is most trusted
sample proposal at the end!FIRST STEPSThe				and garnishes more sales for health products.
first step of the process to securing new				(Please note: This is fictional data made up
business is of course making the contact.				for example in sample proposal only. This is
Once you have the contact or you must build				not an actual statistic or study. I do not
the business relationship. This can easily				wish to cause confusion or a false
be done through a simple meeting, whether in				statistic.)Take Charge of Your Health will
person or on the phone, to figure out your				need to identify an esthetically pleasing
clients needs and wants. The next key step				location for shooting and ensure a quite
to the processes of securing new business is				atmosphere. This is necessary for both the
to take the needs and wants of the client and				visual of the film and the sound quality of
detail out how your can deliver exactly what				the audio captured during filming.Top Quality
they are looking for and become there "GO TO"				Video will hold casting interviews with
for the job!A detailed proposal should be				potential hosts for the video. After
sent to the client within 24 business hours				selection of the host(s) we would like to
of the "needs and wants" conversation with				suggest a read through with you and your
your prospective client, if not sooner. If				associates at Model Health Products as well
the project they are looking for is needed				as the Top Quality Video's team in order to
immediately the quicker your response time				ensure the shoot derives the footage and
the better. This may mean they need the				content desired for the video.We would like
proposal within an hour or two. A quick				to suggest that questions be carefully
response time to the client will do many				drafted by Model Health Products for the
things to increase the relationship and				doctors and clients to elicit the responses
potential for securing business:Quick				desired for the video. Also, an interviewer
Response Time in Delivering Proposal Will:1.				with in-depth knowledge of Model Health
Show your interest in their company and doing				Products work and/or clients would be an
business2. Present your company as efficient				asset to the quality of the content elicited
and responsive, which is a key in business				from the clients during the interview.The
and shows you provide quality customer				last recommendation is that specific clients
service3. Place you in the forefront of the				be requested to participate in the interview
race for the new business, if the client is				process based on their level of enthusiasm,
accepting multiple proposals4. Deter the				quality of success stories and statistics or
company from reaching out for other proposals				details of information they have to
and contacting your competitor5. Begin the				share.COSTS
process of the business cycle and make it
easy for the company to deliver a YES on				Option #1 for Cost Section of Proposal:
contracting you for the projectDRAFTING THE				Broke out and detailed. Good if end product
PROPOSALThis will be a guide for the format				or service has some unknowns or they may be
and content of drafting an excellent				budgeting and take only certain items or
proposal. Your will need to modify the				services. It allows you to give them
proposal for your client and business, of				options.
course.A proposal should be specific to your
client and there needs and wants. It should				Adverting, interviewing and casting, script
reflect your company's ability to delivery a				drafting, equipment provision, 8 Hours
superior product/service in a timely				filming, set up and tear down $1400.
manner.CONTENTIntroductionThe introduction
should speak directly to your contact and				Burning all client interviews and other raw
refer to him/her by name to create a personal				footage to DVD for initial review will be
relationship with the proposal.After your				$495.
personal introduction, provide and
introduction to your company. Include the				We are not aware of the length you are
following:- What you do (describe your				looking for and amount of content desired for
product(s) or service(s) including those the				the final video. Here are the prices for a
client may not be aware of so they understand				15-minute and a 60-minute video. Please let
the scope of your work)- How long you have				us know which you would prefer to have.
done this and/or who your other clients are
(this will be a resume of sorts and show your				A fully edited, ready for viewing 15-minute
stability, qualifications and track record				promotional video will be $750.
for your work and references)- List specific
clients that you have worked for and				A fully edited, ready for viewing 60-minute
providing similar work to. This may be				promotional video will be $2595.If needed or
company's in their same industry or companies				wanted we can provide a more detailed
that you have provided the same work to.				60-minute video.
(Listing these clients will further your
qualifications to provide work for the new				Package for Extended Content Video,
client)The Work or The ProductThe next				60-minutes:
section will describe the work or the product
you will be delivering to the client.The work				If needed or wanted we could add a second
or product should be described in great				day of filming and film introductions of
detail. The more details the better. If it				Model Health Products personnel, details of
is a step by step process explain the steps				the Prescott program, "About Us" and any
the will be done.Sell your service/product				other come on dissemination techniques. This
here in this section.MethodologyThe				60-minute video could also be broken up into
"Methodology" is " particular procedure or				chapters on a main menu screen for easy
set of procedures" or "the analysis of the				viewing options and efficient use. The total
principles or procedures of inquiry in a				price on this video would be $6095 and would
particular field". The common idea here is				include 2 days of filming (day 1 - client
the collection, the comparative study, and				success stories and day 2 - filming at Model
the critique of the individual methods that				Health Products), 2 days worth of footage
are used in your field.If applicable to your				burned to DVD for intial viewing, a fully
service or product, this section will be used				edited 60 minute video with success stories,
to provide explanation of your methods and				chapters and additional content on Model
procedures of work. It will give the client				Health Products program and company.
insight into your reasoning and methods for
execution of project.CostsWrite out the				Option #2 for Cost Section of Proposal: All
bottom line. It will simply be "this work				in one price. Good if end product or service
will be $____".This section will be as				is simple and sold as total package.
detailed as needed for your service/product.
If you are unsure of the scope of service or				Advertising, casting interviews, hiring and
products desired by the client you may				payroll for host(s), equipment and staff
include options or separate out costs so the				provisions including cameras, lighting
client may "pick and choose" what is needed				equipment, camera operators, audio equipment,
and within budget.TimelineIn delivering to a				and direction, 8 Hours filming, set up and
client it is essential to maintain				tear down, fully edited 20-minute promotional
professionalism. This of course includes,				video with sound design, original score,
delivering what is promised. The client				titling, smooth transitions and 4 hours of
should be given a timeline or deadline for				re-editing, if needed, $6995.
when the product or service will be
delivered. DO NOT PROMISE WHAT YOU CANNOT				This investment will pay off very handsomely
DELIVER. It is better to overestimate the				by your company owning a top quality
time you need to complete your work than				promotional and marketing video and materials
underestimate and break your promise to a				that can be used for in office viewing, on
client.If the timeline and deadline are				TV, for a mail marketing DVD to potential
dependent somewhat on the client detail out				customers, as an online clip, etc. The
what the client must provide and when you				marketing uses for this video are endless and
will need it. Or you can make your timeline				this one time video can produces years of
based on when they deliver what is needed.				sales and exponential growth in a short
(See example below under "Timeline" in sample				amount of time for Model Health Products.
proposal.)ClosingInclude instructions on the
next step:How to getting started or move				Our fees are paid 50% to start and 50% upon
forward from here				delivery of the final report. Or if the full
				amount is paid to start, we provide a 5%
How to accept this proposal				discount.TIMING.Option #1 for Timing Section
				of Proposal: Broke out and detailed due to
How to send payment				unknowns or circumstantial timing deadlines.
				This is ideal if the completion of your
What is needed next?In closing thank your				service or delivery of your product is
client for the acceptance of the proposal and				dependent on the client meeting certain
or for their consideration.Make sure to				targets. The timing and completion is then
include your name, your title, your company's				factored based on them providing the
name, and contact information. The more				necessary information or tools needed for
contact information the better. Give them as				you.
many ways to contact you as possible and let
them choose which is most convenient.				The timing on this particular project will
				vary depending on the following scheduling
It is a good idea to include success stories				points:
at the end of your proposal to further the
trust in your company and superiority of your				1. A date and time will need to be scheduled
product/service.Tips:- Remember a proposal is				for filming the client interviews and
a bonding agreement				seminar.

- Write your proposal in a confident, up				2. The raw footage DVD's can be completed
tone fashion				within 10 days of the initial filming.

- Make sure it is detailed and contains only				3. The review the footage and editing
truth				decisions on content for the video will be
				needed.
- Do not promise what you cannot deliver
				4. Once those decisions have been made a
- Follow up on your proposal(s). Nothing				meeting between the in charge for the project
beats live communication.				at Model Health Products via phone or in
				person would be necessary to communicate the
- If the client declines your services do				desired content and style for the final
not shy away from asking "why". It may give				video. These requests should also be written
you valuable information for the future or an				and provided to Top Quaity Video to ensure we
opportunity to re-negotiate the current				duplicate your requests correctly.
proposal with the client.
				5. The final video will be completed within
- As a tip for your business, you can check				2 weeks of receipt of the instructions for
to see if you or your company are owed				the video.
unclaimed money from the government. 8 out
of 9 Americans are owed money. You can				Option #2 for Timing Section of Proposal:
utilize this money in marketing efforts to				Simple timeline and promise for completion.
secure new leads to send proposals too!SAMPLE				This is ideal if the delivery of the product
PROPOSAL:May 27, 2006Bob Smith, VP of				service is simple and is dependent solely on
Operations				your company or with minimal requirements
				from the client.
Model Health Products
				We will conduct the research on your company
14500 Plaza Drive Suite 600				and product, write the script, cast, film and
				deliver the final video with in 4-6 weeks
Los Angeles, CA 91700Dear Mr.				from the date we receive payment.
Smith,INTRODUCTIONPursuant to our
conversation and conversations with Model				Mr. Smith, if you have any comments or
Health Products Associates, the following is				questions, please give me a call or contact
a proposal for Top Quality Video to produce a				me via e-mail. If this proposal meets with
promotional video for Model Health				you and your company's understanding and
Products.Before proceeding with the proposal,				agreement, please so indicate by return
however, and while it would appear you are				e-mail and the appropriate invoice will be
already familiar with our work, I will take				sent.Thank you very much. We appreciate the
the liberty of providing a brief introduction				opportunity.Steve Tranger
to Top Quaity Video.Top Quaity Video was
created to fulfill the myriad of production				VP of Operations
and film needs both corporate and commercial.
We provide full-scale production needs				Top Quaity Video Inc.
including filming, casting, script writing,
lighting, direction and editing.Our products				1200 PCH Suite 200
include music videos, short and full-length
films, commercials, corporate videos,				Malibu, CA 91700
training videos, event videos and television
programs.Our clients include multi-million				800-500-1111 Extension 115
dollar enterprises such as Taco Bell and we
have also produced work for countless other				323-555-1212 Mobile
clients and businesses both large and
small.Specifically, with regard to your work				888-952-0000 Fax
and your product, we have conducted corporate
and promotional videos for Dr. Richard
Manger, who is in the health products field
and we have created promotional videos for				Stories from our clients:
Susan Vummers Aerobic products and Chop
Master 1000 as seen on the Home Shopping				30 Second Commercial
Channel.I have also taken the liberty of
placing some of the success stories from our				"The 30 second commerical spot that TQV made
website at the end of this proposal.THE				for us increased our sales by 40%. The
WORKTop Quaity Video will film for 8 hours				commercial is flawless and communicates the
for Model Health Products at a agreed upon				quality of our company. Thank you TQV."Best
and scheduled date.We will provide all				Regards,
equipment needed for filming the interviews
of Model Health Products clients. This will				Sam Adams, President
include broadcast quality cameras for
filming, tripod, lighting equipment (if				Best Products Around Inc.Corporate Video
required for shooting location), and audio
equipment.The footage captured from the				"You followed our requests to a "T" and
interviews will be captured and burned onto				delivered a video that we use multiple times
DVD for Model Health Product's review.After a				daily. Our employees are interested in
review of the footage, yourself and any				growing with our company and looking forward
others involved in the decision making				to management positions due to your video. I
process will instruct on which footage or				cannot tell you what it has meant to our
interviews, or portions thereof, to include				company to have an inspired team of employees
in the final video.This can be edited by Top				and the ability to promote from within."
Quality Video without your input, if
preferred. We can offer 15 years experience				Scott Sofa,
to the project and edit per this knowledge
and our discretion.A promotional video will				CEO
be edited and will include titling graphics,
smooth transitions between sections, music,				Johnson & MohnsonNicole Anderson offers
clear audio and filters to add increased				information about unclaimed money at Cash
visual quality.METHODOLOGY of WORKTop Quality				Unclaimed's database covers all state and
Videos will submit the drafted script to Dr.				federal databases to ensure any money owed to
Swelling and his associates for their review,				you is found and offers unlimited name
critique and editing suggestions, if any.This				searches to members. Click on for a free
script will be written to enlighten the				money search and locate your missing money
public about the details and benefits of				today!
Model Health Products skin creams and

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Tips and Guide to Writing a Proposal that Will WOW Your Client