| For people considering market research, a
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| | an overview of a topic and less of an
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| point that often trips them up is the
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| | in-depth discussion - a typical
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| difference between qualitative and
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| | quantitative study might take a
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| quantitative market research.
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| | respondent 10 or 20 minutes to
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| Unfortunately, there are such important
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| | complete.Qualitative Market
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| distinctions between those two types of
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| | ResearchQualitative research is generally
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| research methodologies that it's
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| | much less structured, and is often
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| difficult to consider the pros and cons
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| | described as being more "exploratory" or
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| of conducting market research until those
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| | "directional" because it seeks to reveal
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| differences are made clear. That's the
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| | new attitudes or perspectives that may
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| goal of this article.I know that it's
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| | exist toward a topic or product category.
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| stating the obvious, but the terms really
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| | Qualitative could be described as more
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| are made much easier by remembering their
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| | freeform, often with broad questions such
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| root words - quantitative market research
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| | as "what do you like about that?" or
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| measures the quantity of respondents who
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| | "what would your ideal product look
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| feel or act in a certain way. While
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| | like?" Often questions asked of
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| qualitative market research is helpful in
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| | respondents in qualitative research don't
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| understanding the quality of a customers'
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| | include specific answers; instead they
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| behavior or attitudes - why do they feel
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| | simply prompt the respondent to answer
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| or act in a certain way.Qualitative =
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| | the questions in their own words.
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| Quality (hows and whys or
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| | Allowing customers to answer in their own
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| "directional")Quantitative = Quantity
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| | words, without constraint or suggestions,
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| (less depth, but includes solid
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| | does tend to uncover factors that may be
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| numbers)Quantitative Market
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| | working underneath the surface, although
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| ResearchQuantitative research is a rigid
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| | it also makes statistical analysis
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| research tool that typically asks every
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| | impossible. Qualitative research is
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| respondent an identical set of questions,
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| | often conducted face to face and typical
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| generally allowing the respondent only to
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| | qualitative methodologies include focus
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| select from a group of pre-defined
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| | groups, in-depth-interviews or phone
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| answers. In order to provide a set of
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| | discussions (as opposed to more rigid
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| answer-categories, the team writing the
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| | questionnaires). Qualitative research
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| research survey must have a very good
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| | often requires a greater time commitment
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| understanding of the respondent's
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| | from respondents and may last 45 minutes
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| feelings and attitudes before conducting
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| | to a couple of hours. Qualitative
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| quantitative research. However, the
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| | research often requires an incentive to
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| benefit of quantitative market research
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| | convince the respondent to
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| is that it's possible to compare the
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| | participate.There are also research
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| preferences or satisfaction levels of
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| | projects in which both qualitative and
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| groups of people to understand the
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| | quantitative market research
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| inter-related factors that drive key
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| | methodologies are combined together.
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| outcomes (like brand preference).
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| | This approach allows the ability to
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| Quantitative research studies generally
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| | unearth difficult to find feelings or
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| include far more respondents - often
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| | attitudes, just beneath the surface, as
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| hundreds or thousands of respondents and
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| | well as the ability to understand the
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| are not typically done face to face.
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| | size of the different groups and conduct
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| Examples of standard quantitative market
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| | statistical comparisons. There is
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| research methodologies include: phone
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| | another article that describes an example
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| interviews, web or mail questionnaires.
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| | of this type of approach entitled "Market
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| Quantitative studies also tend to be
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| | Research: An Example with Qualitative and
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| shorter in general because they involve
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| | Quantitative Research".
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