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Why Management Kills Creativity

Ten or so years ago, an international took turns to read their
consultant, specializing in employee
involvement and team development, manuscripts aloud.
published a story relating to workplace
communication that is heartwarming and
damning at the same time.
But here the similarity between the two
groups ended, for the Wranglers would go
out of their way to say kind things about
In 1981, Peter Grazer was working as the each other. Far from sowing the seeds of
project engineer on a construction self-doubt, they actively
project to modernize a silicon
manufacturing facility in St. Louis, supported each other, and encouraged all
Missouri. A crew of ironworkers had been literary efforts, however feeble.
assigned a particularly daunting task of
erecting some structural steel in a
difficult to reach area of the plant.
And the payoff came about twenty years
later.
Unfazed by the complexity of the
assignment, the ironworkers completed the
work weeks ahead of schedule, well under Gordon asserts that for all the sparkling
budget, and without safety problems. talent residing in the Stranglers at the
time, not one member of the band achieved
any kind of literary reputation. From the
Wranglers, on the other hand,
Grazer and his colleagues of the
management team resolved to express their emerged a bevy of highly successful
appreciation to the crew in an writers, led by Marjorie Kennan Rawlings
unmistakable, tangible way. who wrote The Yearling."
They sent letters to the homes of the Dr. Firestien adds that his experience in
workers, thanking them for their business suggests that most organizations
outstanding work and inviting them and more closely follow the Stranglers'
their wives to a dinner in their honor at pattern than the Wranglers'.
a fancy hotel in St. Louis.
"Why do we naturally gravitate towards
The dinner was a memorable occasion, the negative?" he asks, and then answers
enjoyed to the full by both management his own question: "I think the primary
and the workers in a spirit of reason may be that we haven't been taught
camaraderie. A couple of days later, to look first at the strengths of
Grazer was walking around the site when
he came upon one of the crew members. an idea."
Jerry was in his fifties and was usually As if to prove his premise, Firestien
loud and jovial. Moreover, he was shows participants in his seminars a
naturally hardened from his years of picture of an odd-looking wheelbarrow
working with steel, and not the type to with a very large hopper, a short handle,
get unduly emotional over anything. and a single wheel behind the hopper. He
then calls for comments on its design.
The project engineer was a little taken
aback to see Jerry so quiet and deep in
thought on this particular morning, Typical comments include: "The hopper is
especially so soon after the dinner. He too big", "The handle is too short", "The
anxiously asked Jerry if anything was wheel's in the wrong place", or "Go back
wrong. to the drawing board, Roger!" Of course,
all these "comments" are
criticisms.
"You remember those letters you sent to
our homes?" he asked. "When I arrived In real life, he then explains, this
home that day my wife was waiting for me wheelbarrow is used for high-rise
at the door - with the letter in her construction, and there's an important
hands and tears in her eyes. And she said reason for each design element.
to me: 'Jerry, you've been an ironworker
for 30 years, and nobody's ever thanked
you for anything.' "
"Ah, but you set us up!" is the
No thanks in 30 years? standard,indignant response. "You didn't
give us all the information on it."
Jerry paused, and both he and the project
engineer stood there quietly for a
moment. "How is it possible," thought
Grazer, "that somebody could work for To which the presenter politely replies
thirty years and not be thanked for by pointing out that most new ideas look
like that when they're first proposed.
anything he did?" Often, you don't have all the info on a
new idea on hand when you first see
it.
Dr. Roger Firestien, a noted expert on
creative problem solving techniques, Not so fast, please!
quotes this article of Peter Grazer's in
his book Leading on the Creative Edge. But why jump the gun by killing it on the
The need to be recognized is spot? Firestien contends that this is, in
fact, the knee-jerk reaction of many
clearly one of our most sophisticated people to all new ideas.
drives and one of the most difficult to
achieve. The problem is that we are
wholly dependent upon others for its
satisfaction. What's the solution?
Let's say someone proposes an idea. (That
"someone" could be another party: your
From a purely pragmatic standpoint, lack boss, your subordinate, your colleague,
of recognition can have a profoundly friend or spouse; but it could also be
negative impact on productivity. Studies YOU - your inner, creative, "real"
show that encouragement and recognition
play a major role in stimulating self!) If you're at all "normal", your
natural urge will be to tear the concept
creativity in research and development to pieces.
organizations. In a magazine article a
few years back, writer Arthur Gordon gave
an almost frightening example of how far
this can go. But stop! Don't let your passions get the
better of you! If Dr. Firestien had
redrawn his wheelbarrow to fit in with
all the comments he received, he would
At the University of Wisconsin, a group have come back to the same wheelbarrow
of budding writers, said to be brilliant
boys with real literary talent among that has been in use for thousands of
them, once formed a club to discuss their years.
literary efforts.
Wranglers vs. Stranglers
Defer your judgment, just for a while.Has
At each meeting, one of them would read the idea no strengths at all? Focus on
something he had written and submit it to these first,and the drawbacks afterwards.
the criticism of the others.No one pulled
any punches here; in fact, the critiques
were so brutal that the club
The fruits of your efforts may surprise
members dubbed themselves "The you.
Stranglers".
Azriel Winnett is creator of - Your
Communication Skills Portal. This popular
free website helps you improve your
Meanwhile, on the other side of campus, a communication and relationship skills in
group of women had also come together for your business or professional life, in
the same purpose. The women called their the family unit and on the social scene.
little group "The Wranglers." They also




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