| When it comes to e-commerce, the time-tested | | | | review your product or service. Pages should be |
| cliché is, "Content is king." In this case, the | | | | created providing explanations for the most simple to |
| cliché is correct.ContentFor the purpose of this | | | | complex elements of whatever you are promoting. |
| article, content is defined as pages of text on your | | | | Make sure to cover basic items. For a real estate |
| site. Content is often broken down into two | | | | agent site, topics should include 1) how to buy a |
| categories, primary pages and information pages. | | | | house, 2) how the process works from beginning to |
| Primary pages are the core of a site, to wit, the | | | | end; 3) how escrow works and so forth. Never |
| home, FAQ, site map, about us, contact us and | | | | assume your prospect understands some element of |
| service or product pages. Information pages are | | | | your product or service. Once these pages are |
| additional pages that support the primary pages, | | | | created, the site should be significantly bigger and, |
| explain your service or product and answer questions. | | | | thus, more attractive to search engines.The next |
| Primary pages convert visitors while information | | | | step is to review the results of the keyword |
| pages generate traffic.Primary PagesPreparing | | | | research conducted when you decided to build a site. |
| content for your primary pages must be done | | | | Looking down the list of keywords, focus on |
| carefully. You should have a list of keywords you | | | | keywords with less than 1,000 searches a month. |
| want to highlight for each page. Using these | | | | Every one of these keywords is a potential topic. |
| keywords, content should be written clearly and | | | | Because there are few monthly searches, |
| concisely. Do not sacrifice the flow of your text in an | | | | competition for rankings under each keyword phrase |
| effort to maximize the placement of keywords. | | | | is probably low. As you site gains links, the various |
| While this common mistake can lead to quicker | | | | information pages will move up into top rankings. If |
| search engine rankings, it can damage your | | | | you have 50 information pages each producing 100 |
| conversion rates and give visitors the wrong | | | | clicks a month, they will produce 5,000 free clicks a |
| impression of your business. Traffic is useless if it | | | | month. Assume a conversion rate of 1/100 and you |
| can't be converted to money. Focus on converting | | | | have 50 sales. As more pages are added, the figures |
| the visitor into a customer.Information | | | | will continue to rise.Finally, forums are an excellent |
| PagesInformation pages serve a number of functions. | | | | place to find topics. Forums are sites where people |
| First, they explain and support your primary pages. | | | | gather to discuss issues related to a particular |
| Second, they build credibility by providing evidence of | | | | subject. The discussions typically start when |
| your extensive knowledge and expertise. Unlike | | | | someone posts a question. Each question is a |
| primary pages, information pages can be written with | | | | potential topic for a page on your site. Make sure to |
| more of an eye to keyword manipulation.Information | | | | focus on posts with lots of replies, as the number of |
| pages also form a critical platform for promoting your | | | | replies reflects the amount of interest in the topic. |
| site. The pages should be written in such a way as | | | | To find relevant forums, simply search for "forum + |
| to be easily converted into articles. The articles | | | | subject" on any search engine.In ClosingGoogle, |
| should be submitted to directories for publication with | | | | Yahoo and MSN frequently change the algorithms |
| a byline including a link to your site. As the articles are | | | | each uses to produce rankings. Such changes can |
| published, the byline will dramatically increase the link | | | | blow holes in search engine optimization strategies. |
| count of your site. The higher the number of links to | | | | Continually adding relevant content to your site is just |
| your site, the higher you move in the | | | | about the only method to smoothly ride these |
| rankings.Information Page SubjectsIf information | | | | fluctuations. After all, content is king.Halstatt Pires is |
| pages are so important, how do you come up with | | | | with - a firm providing internet marketing services. |
| topics? There are three methods.The first step is to | | | | |